'Jeck' (jaw and neck) masks are on the rise due to the increased strain that tech devices are putting on our neck and chest skin areas these days.
As a result, WGSN‘s Beauty Director Jenni Middleton says she expects to see a growing number of beauty consumers investing in at-home masks and treatments focused on the delicate jaw and neck area.
What causes Tech Neck lines, Wrinkles or Sagging?
Extended periods looking down at mobile screens, texting or messaging, not only causes strain on muscles at the back of the head and neck but this posture results in creases or even double chins to form.
“Driven by increased time spent chin-down on devices and constantly seeing our faces on screen, dermatologists and aesthetic surgeons are reporting an increased demand for jaw and neck ‘tweakments’ to tackle sagging jawlines and crepey necks,” says Middleton.